DCTA's Blog Redesign Launch
My First Professional Award
DCTA needed a new website revamp for their old blog site. No, I did not build the website, but I was the creator of all graphics related to the launch. We launched the new blog, titled HopOnBoardBlog.com, in January 2016. At this point, it was my 2nd month into my internship. This project won a SWTA Marketing Spotlight first place Award and a Gold Medal in the 2016 Hermes Creative Awards, a national digital marketing competition, in the Overall Blog category! At that point in time, I had only been at my internship for 2 months. I'm extremely proud because my graphics and hard work is what made this possible. I am now in charge of creating all of the blog graphics, posting each blog, and I even contribute to the blog as an author!
A-train 5th Birthday Campaign
DCTA celebrated five years of A-train service in June 2016. We offered a free pass for the day of the A-train' Birthday. I created everything from the social media infographics, the graphic milestones, the social media ads and also the ticket voucher that riders were to give the train operator. This campaign won an award in the Dallas PRSA Pegasus Award program and a Honorable Mention in the Marcom Awards. I'm especially proud of these awards because I was the creator of everything that had to do with this campaign - down to the logo! For more images from this campaign, click below.
An Earth Day photo contest and free ride campaign
DCTA celebrated Earth in 2016 by having a campaign titled, #GoGreenGoDCTA. It included a photo contest and a downloadable free ride coupon only valid on on Earth Day. The purpose of this campaign was to bring awareness to public transportation’s positive impact on the environment and to encourage community members to go green via public transit. I created all graphics including social media graphics and infographics, social media ads, the ticket voucher that granted passengers their free ride. For more images from this campaign, click below.
Above are a couple of my favorite campaigns and projects over the past year. There are plenty more where that came from! To read get more detail on the awards won on different projects that I've been a part of, click below.