Projects and Campaigns
Dallas College
It can be hard to find the right marketing professional to add to your team. For your convenience, I’ve highlighted some of my highest-converting projects/campaigns. Browse through them to get a better understanding of what working with me looks like, and what I can accomplish for your company or brand.
Contact me to find out more.
Highlights
TEDxDallasCollege
What was once hosted by an individual campus, now became Dallas College's first unified TEDx event. This event was held on April 28 at the Mountain View Campus and was themed 'Resurgence'. The event was held by one of my accounts, Student Life so I automatically became the marketing manager to manage the project's marketing efforts. I then became a TEDx committee member, helping plan all logistical details alongside marketing.
This project was presented to our team about a month and a half away from the event date so I had to brief my marketing team quickly about its expectations. There was a need to promote speaker auditions, as well as, promote the general event across the Dallas-Ft. Worth metroplex (this event was free to all). After I created the marketing plan, initial web/flyer copy, and project scope, I assigned tasks to my marketing team to execute deliverables. This included the creation of promo graphics for social, web, and print, website creation, email/text, a social media plan and budget for ads, and day-of swag items. I created the questions for online audition forms, online RSVP forms, and post-survey questionnaires. I also provided copy/layout direction for the day-of programs. As marketing started, our committee held live virtual auditions, weekly virtual/in-person speech practices, stage/lighting setups, and more. I also created a deck that included all speaker slides to be shown live on the day of the event.
This was a fun event to be a part of and I'm proud of the work my committee and I showcased. The event's auditorium had a capacity limit of 350 seats and we proudly received 268 RSVPs within about 3-4 weeks of promotion, not including attendees that arrived the day of without an RSVP. 96% of the post-survey questionnaire participants marked that they enjoyed the event and would attend again next year.
Dallas College Unified Welcome Week
During our new Marketing Network transition into one college, I assumed the role of District's Marketing Project Manager along with another colleague, assigning, and managing all of the requests that are submitted from each campus. While trying to process out the best way to promote events, I managed a new project, “Unified Welcome Week”, the district’s first official unified event for the new school year. This project was important because it would set the standard of how unified campus events will be promoted from then on.
I processed a way to create a baseline “template” for promoting and shared it with the team leads that I assigned to the project. This template included the type of graphics we would provide and the info found on each graphic, the website layout, the social media schedule, and inclusion in the newsletter. After this initial team discussion, we met with the Student Life Welcome Week team. This is where I explained the scope, timeline, and resources needed to complete the project. Once both teams were on board, marketing and student life started the project. I provided weekly check-in meetings from both teams to discuss updates. Once deliverables were finalized and the project was complete, I hosted a recap meeting with the marketing team leads to inquire about their thoughts and feedback.
After minimal changes to the promotion template, we decided that this will now be the standard guideline implemented for all unified event promotions.
2020 Virtual Graduation
On June 13, 2020, the colleges of DCCCD virtually held their final graduation ceremonies celebrating nearly 10,000 students who completed degrees or certificates. A small team within Districtwide Marketing and Communications created online ceremonies for seven colleges with Keynote speaker Mark Cuban, owner of the Dallas Maverick. These ceremonies included free regalia for graduates and surprise gift boxes mailed to graduates’ homes.
To learn more about what it took to complete this project, click here.
2019 Heroes Run
In 2019, Eastfield hosted the district’s annual Heroes Run, a 5K marathon to salute first responders and military service members. I served as the campus marketing point of contact within the cross-functional committee which included our college president and assistant, facilities, audio and visual, the police team, student engagement, our veteran’s department resource development, the District’s Foundation representative.
My role was in the committee was to provide resources, expectations, timelines, and strategic marketing expertise to this committee. For my marketing and creative services team, I provided direction, feedback, and updates for each part of the project. I personally created the website and online forms used for the marathon, as well as, organizing volunteers and designating roles for the day of the event. I managed this project while keeping client relations at the top of mind. I provided each department in the committee a deliverable from marketing such as a branded logo, flyer, campus map for the police, motivational signs along the track, banners and signs provided to external vendors to print, t-shirt designs and more.
Overall, it was a great turnout and an exciting day.
2018 Homecoming / Eastfield Mascot Reveal
All seven colleges within Dallas County Community College District hosted their very first Homecoming Celebration in Fall 2018. Each campus created its own set of events and marketing. The Student Life Engagement team on the Eastfield campus put together five events which included a Pep Rally Kick-off, Game Day & Tailgate, Day of Service, Employee vs Student Volleyball game, and a Homecoming Party.
During this time period, Eastfield’s Marketing team also planned to solidify our recent rebrand with a mascot reveal. During our Homecoming promotion, we also ran a survey to ask our students, employees, and community to cast their vote for their favorite name for the Mascot. “Motley” was chosen and revealed during the Pep Rally Kick-Off.
My role was to manage these projects while leading direction within our team and communicating with other departments on campus.
Homecoming also became an anticipated event in 2019.
32 Degree Audio
32 Degree Audio Highlights
Google's #1 Spot
I was hired as 32 Degree Audio's first Marketing Manager since their business launch in 1997. At the time, their 20-year business was not found on Google search engine's top pages. I took on the task to improve their listing rank for a couple of keywords.
Within two months, I improved their SEO to being ranked #78 to the #1 spot on Google without ads. It was not an easy task, but I worked tirelessly on research as well as executing the tasks that needed to be done to achieve this ranking. Because of now being able to be easily found on Google, this increased our potential leads, causing our conversion rate to grow.
I created a chart for the following month to track our competition's rank so that we could stay on top of businesses within DFW.
Customized Graphic Services
Leadership at 32 Degree Audio knew of my graphic abilities and wanted to know of ways to monetize from it. I created two package add-ons to provide our clients using my design abilities: GeoTargeted Snapchat Filters and Customized Digital Screen graphics.
I created a couple of digital sign graphics and Snapchat filters for a couple of businesses such as Red Hot & Blue BBQ - Dallas and the Joule Hotel. As an added bonus, I even created the menus (digital and print) for Red Hot & Blue BBQ - Dallas.
New Service Website
32 Degree Audio and I launched a new service, AV-EMT, an AVT emergency repair company. I launched the new service by creating all of the listings in appropriate channels (social, web directories, etc), promoted at conference tabling events, sent mailers to current and past clients, created swag, and created their booking website/logo.
It is still being used today with some modifications since I've left. AV-EMT.com
Denton County Transit Authority (DCTA)
DCTA Highlights
DCTA's Blog Redesign Launch
My First Professional Award
DCTA needed a new website to revamp their old blog site. No, I did not build the website, but I was the creator of all graphics related to the launch. We launched the new blog, titled HopOnBoardBlog.com, in January 2016. At this point, it was my 2nd month into my role.
This project won an SWTA Marketing Spotlight first place Award and a Gold Medal in the 2016 Hermes Creative Awards, a national digital marketing competition, in the Overall Blog category! At that point in time, I had only been in my current role for two months. I'm extremely proud because my graphic concept/designs and hard work is what made this possible.
Going forward, I managed all blog graphics, blog schedules, and I even contributed to the blog as a monthly author.
A-train 5th Birthday Campaign
DCTA celebrated five years of A-train service in June 2016. We offered a free pass for the day of the A-train' Birthday. I created and managed everything from the social media infographics, the graphic milestones, the social media ads, and also the ticket voucher that riders were to give the train operator.
This campaign won an award in the Dallas PRSA Pegasus Award program and an Honorable Mention in the Marcom Awards. I'm especially proud of these awards because I managed and executed everything in the campaign.
I was able to communicate within the DCTA functional teams from Marketing to Operations. For more images from this campaign, click below.
#GoGreenGoDCTA
An Earth Day photo contest and free ride campaign
DCTA celebrated Earth in 2017 by having a campaign titled, #GoGreenGoDCTA. It included a photo contest and a downloadable free ride coupon only valid on Earth Day. The purpose of this campaign was to bring awareness to public transportation’s positive impact on the environment and to encourage community members to go green via public transit.
I created all graphics which included social media graphics, infographics, social media ads, and the ticket voucher that granted passengers their free ride. For more images from this campaign, click below.